salt river studio

Flash on the iPhone… well, not exactly.

admin — Mon, 05 Oct 2009 19:50:01 +0000

Adobe made a huge announcement this morning regarding having Flash on the iPhone. From the looks of it, this was certainly a Plan B or even Plan C for Adobe. Plan A being having the Flash player run natively on the iPhone.

Who wins:

Adobe. In this situation, adobe is certainly the primary winner. If they can insure that their technology is somehow compatible with all major mobile devices coming to market, their long-term outlook will be secure. The other winner(s) would be the Flash developer community. This is job security for the Flash faithful.

Who looses:

No one. Though it may not be a win for Apple directly, it really plays out more like a draw. This move by Adobe is confirmation of Apple’s strategy thus far, and in the end, will lead to more apps in the store. Since Apple makes a cut off all the apps sold in the store, I hardly see how they would consider this a loss. Besides, to deploy your app, you still have to sign up and cough up $99/year to be a part of Apple’s developer program.

Apple developers can also relax and get comfortable. Basically what Adobe has done is build a re-compiler. Inevitably, re-compilers are never as good as the real thing. And will always be a step behind whatever the latest version of Apple’s compiler will provide. From the sound of the announcement, there will also be some limitations on what you can build with it.

The prognosis:

For the individuals that are use to working both in the Flash environment and the iPhone development environment, this is great news overall. Having two things you love working on come together in ways like this can only mean good things.

Usain Bolt: World’s Fastest Man.

admin — Mon, 17 Aug 2009 10:59:11 +0000

When the world’s faster man, Usain Bolt, needed a fully functional Flash website with an integrated CMS, Salt River Studio was contracted to do the build. Bolt’s management team wanted the ability to control all content within this site. We accommodated them by building a fully customized Content Management System which interfaces with Flash using AMF.

Taco Bell’s Frutista Campaign

admin — Mon, 17 Aug 2009 10:54:50 +0000

Salt River Studio was contracted to build out a micro-site for Taco Bell’s Frutista Freeze Campaign. This campaign had extensive use of audio and video within the piece. We took the designer’s vision and brought the Frutista Freeze experience to life.

Amway: Nutrilite Experience

admin — Mon, 17 Aug 2009 10:47:20 +0000

While employed with one of the world’s most innovative interactive agencies, members of our team had the pleasure of working on multiple sections of Amway’s new web experience. For the Nutrilite Experience we started with the latest in open source Flash frameworks and we baked in more advanced features.

Burt’s Bees at 25

admin — Mon, 17 Aug 2009 10:43:30 +0000

It’s always a pleasure when to work on a project that involves a product you already have a personal connection. Recently Burt’s Bees celebrated the 25th anniversary and decided to put a microsite together for this occasion.

Busy, busy, busy

admin — Fri, 14 Aug 2009 20:42:30 +0000

It’s great to be busy. Especially in this economy. We’ve been working hard to get this website up and running between projects.

In the coming months, we will reveal some cool tools (Labs) we’ve been working on, as well as some fun projects that we’ve been lucky enough to get our hands on.

Of course we don’t want to let the cat out of the bag yet, but when the time is right, we’ll post the latest and greatest of what we’re working on.

Queue

admin — Fri, 14 Aug 2009 18:20:22 +0000

Once in a while, you get the opportunity to affect the growth and progress of a new brand. Over the past 5 years, we have worked with Queue to reinvent their brand’s online image. We have continually adapted and reconstructed their online experience to reflect the growth and expansion of their brand.

We have also helped put queue in the select company of fashion houses that have an iPhone app with the Queue App.

Fendi

admin — Fri, 14 Aug 2009 18:03:24 +0000

Constructing a site for one of the world’s major fashion brands is a huge undertaking. We worked with a talented team of individuals to pull this immersive 3D Flash experience together for Fendi. The site was built from the start to provide multiple language support elegantly.

Armani Casa

admin — Fri, 14 Aug 2009 17:51:19 +0000

If you didn’t know that Giorgio Armani had a line of furniture, now you do! While working in NYC for a major interactive agency, we helped construct the online presence for Armani’s extensive line of home furnishings, Armani Casa. The experience provided a clean and elegant way to experience the world of Armani Casa.